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Digital Marketing Manager

Digital Marketing Manager

Marketing Department
Sydney, Australia
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CarClarity is an innovative tech start-up company that has created Australia’s first true car loan platform.

Our mission is to save our customers’ time and money, changing the way customers’ experience car buying, with a hassle-free, safe and smarter way.

We have made car financing simple and easy using smart technology to match customers up to 30 lenders digitally.

The role:

We are looking for a superstar digital and data-focused marketer that will set our top of funnel demand on 🔥and maximise our conversion through the sales funnel. This is a  dynamic role and no two days will look the same as we optimise the business for growth!

Responsibilities:

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Recruitment, onboarding and induction of new employees
  • Coaching and developing employees; and planning, monitoring, and appraising outcome and performance.

Qualifications/Skills:

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Creating and maintaining client relationships
  • Coaching and subordinate involvement
  • Managing processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

  • Bachelor’s degree or relevant industry experience in marketing
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, CRM systems, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Employee Benefits:

  • Receive a competitive industry salary
  • A great location in the heart of Sydney CBD - minutes away from Central Station
  • Casual smart dress attire
  • Opportunity to be a part of a high-growth start-up and career advancement

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